Selling ANYTHING Is Easy…Just Give ‘Em What They Want!

Imagine this: You walk into a store, looking for a new washer and dryer. The salesman comes to you and says, “Oh, you look like you would like this brand new, top-of-the-line washer and dryer set! It has noise-reducing technology and it’s the fastest machine ever made! It even has vents so you can wash your clothes at night and leave them in the washer until morning and your clothes won’t stink! The dryer turns off automatically when your clothes are dry, so they don’t shrink! There are 17 different dry cycles to choose from – and they are all eco-friendly! I just know you’ll be happy with this set! It’s only $2,000!”
How would you react to that salesman? You’d probably walk away, right? Or maybe you’d even turn around and leave the store. Why? Because you just got an information overload… with stuff you didn’t even really want to know. Nothing the salesman just said made you want to buy that washer and dryer.
If you sell a product or service, what I’m about to tell you will help you make your product or service totally irresistible to your prospects and clients (without sounding like a slimy salesman). If you’re looking for a job, this will make prospective employers desperately want to hire you. If you’re a parent, this will actually make your kids want to do what you tell them!
If you desire to be successful in your business, career or relationships, you MUST have the ability to make people want what you have.
But how do you KNOW what people want? ASK them! (Duh!) Find their needs, then position your product or service as the solution. Whatever you offer will be irresistible, IF you lead with their needs.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s