Feed the brain’s desire for familiarity :

img_1556The reason that branding is so powerful in the marketing world is because of our brain s desire to derive consistency and comfort from interactions with the world around us . Indeed ,when we recognize familiar patterns  our brains respond by producing the pleasure  inducing nerochemical dopamine.in the world  of content marketing ,these familiar patterns include  the fonts ,images,graphics,and color choices we  use in content production .

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